Set entirely in a hotel suite the video focuses exclusively on Elephant vocalist Amelia Rivas as she bounds around the suite in a series of beautiful high-speed moments. As she runs, jumps and dances to static on the TV, the electrically charged chaos becomes almost balletic culminating in the trashing of the room and a spectacular anti-gravity finale. The track has a dreamy, nocturnal and almost ethereal quality – so the aim was to create something in keeping with its mood. During the process the seemingly banal setting of a hotel room adopts a surreal and almost otherworldly atmosphere.
Sleeping, falling, weightlessness, electricity, vacuums and vortexes – are all elements that contributed towards the visual themes of the video. The action was captured on the Phantom Flex at speeds of 300, 600 and 1000fps.
Client: Memphis Industries
Production Company: Scant Regard
Director: Steven Boyle
Producer: Nicola Dempsey
DOP: Federico Alfonzo
Art Director: Aurelie Taillefer
Editor: Andy Phillips@The Chophouse
Post-Production: The Mill
Flame Artist: Andrew ‘Barnsley’ Wood
Colourist: Dave Ludlam