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30/04/2016

Virgin Media | VIVID Party VR

Steven took his first step into the exciting world of Virtual Reality and ‘360° directing’ with Virgin Media’s VIVID party. The VR experience places the viewer in the middle of a house party where they are led through the room and towards the dancefloor. After an accident near the DJ causes the music to grind to a halt, the viewer saves the day by connecting to Spotify to restart the party – all thanks to Virgin Media’s superfast VIVID 200 broadband. Motion graphics, 360° binaural sound and key actions of the cast serve as effective narrative devices, helping to engage and direct the viewer as they move through the party.

In a VR first, the ‘Jaunt One’ – a 24 lens, 360° VR camera was attached to a remote controlled robotic buggy (The Mantis Rig) to capture the action in a single, two-and-a-half minute continuous shot. This approach created a seamless sense of movement through the party, offering an immersive VR experience without the unnatural distraction of cuts.

This is Virgin Media’s first virtual reality campaign and was created in partnership with agency Manning Gottlieb OMD. The film also marks a successful collaboration between production partners Vision 3, a leading stereoscopic 3D technology company and Jaunt VR – a Palo Alto based virtual reality studio.

Viewers can experience the Vivid Party as a 2D 360° video on YouTube via their tablet or smartphone, or for the full VR experience they can access the film via the dedicated Jaunt Smartphone app for use with Samsung Gear VR or Google Cardboard. Remember to plug in your headphones for the full, immersive 360° audio experience.

It’s what all the cool kids are doing!

Step into the party!